Planning Guide

Donor Experience Planning

The donor experience determines whether guests return and increase their giving. This guide covers every touchpoint from arrival to follow-up.

Arrival and welcome

  • Personalize check-in with named greeters for major donors.
  • Offer coat check and a welcome drink immediately.
  • Minimize wait time at registration.

Hospitality during the event

  • Ensure attentive service and no empty glasses.
  • Seat major donors thoughtfully and introduce them to leadership.
  • Keep the program engaging and on time.

Recognition and follow-up

  • Recognize sponsors and major donors in the program and signage.
  • Send personalized thank-yous within 48 hours.
  • Report event impact and invite continued engagement.

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