Planning Guide
Nonprofit Event Sponsorship Planning
Sponsorships are often the largest revenue line at a fundraising event. This guide covers how to structure tiers, set benefits, and procure sponsors.
Sponsor tiers
- Build 3–5 tiers (e.g., presenting, platinum, gold, silver, friend) with clear price points.
- Higher tiers receive naming rights, premium seating, and speaking recognition.
Benefits and pricing
- Tie each benefit to a real value: signage, program ads, tickets, verbal recognition.
- Price tiers to reflect the benefit package; do not give away benefits at low tiers.
Procurement
- Start 6–9 months out. Approach past sponsors first, then board and committee contacts.
- Customize proposals for major prospects and confirm benefits in writing.
Sponsorship Revenue Estimator
Slide tier counts and prices to model total sponsorship revenue.
Presenting$50,000
Platinum$50,000
Gold$40,000
Silver$30,000
Friend$15,000
Request Fundraising Venue Information
Tell us about your nonprofit event — guest count, format, and goals — and we'll help you evaluate venue fit across NYC.
Request Venue Information