Planning Guide
Fundraising Event Ticket Pricing Guide
Ticket pricing drives both attendance and revenue. This guide covers how to set prices that cover per-guest cost, signal value, and protect net revenue.
Cost-plus baseline
- Calculate your all-in per-guest cost (venue + catering + production + staffing divided by guest count).
- Set the base ticket at least 2–3x per-guest cost to leave room for net revenue.
Tiered pricing
- Offer individual, patron, and VIP tickets to capture donors who want to give more.
- Patron and VIP tickets include recognition or premium seating.
Sponsor and table pricing
- Price tables at a premium to individual tickets to reflect sponsor benefits.
- Confirm sponsor benefits (naming, signage, program ads) are worth the premium.
Ticket Pricing Visualizer
See how price and cost per guest drive net revenue.
Net revenue by ticket priceat 300 guests
$50$1,000
FAQs
How do I avoid underpricing tickets?
Start from your all-in per-guest cost and price tickets at 2–3x that figure. Underpricing is the most common reason events lose money.
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